Overview:
POP Consulting needed a bold, human-first web presence to position themselves as an alternative to traditional recruiting firms. Rinotec rebuilt their brand experience with sharp editorial design, storytelling-based copy, and a segmented email system.

Services Delivered:

• Website redesign and mobile-first layout
• Blog strategy and career-focused content plan
• Mailchimp segmentation for CEOs vs. job seekers
• Newsletter design and content workflows
• Webinar integration and funnel logic

Results:

• Built 1,100+ person email list in 60 days
• Doubled lead generation on CEO side
• Increased talent engagement and attendance at weekly sessions